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Though Rizza and Rosales can't comment on the bank's plans to create a follow-up or even a series of CitiGold Live
CD-ROMs -- CitiCorp's impending mergerwith Travelers Group has put many things on hold -- they have nothing but rave reviews
for Victor and Kim Milt and their creative team. "I could have been on the other end of the world and still gotten this project
done with Victor's team," says Rosales. "He takes a lot of pride in his work, and it really shows in the output." Adds Rizza,"It
was probably the most interesting project I've worked on. Victor's a great director - spending two days with him in a recording
studio in New York was a trip!"
The feeling is mutual. Milt calls the Citibank team "the nicest, smartest client group" he's ever worked with, which is
why he's glad he struck a long-term deal with them from the start. "One of the critical provisos for us," he says, "was that
we had exclusive rights to subsequent productions of this project. Of course, Citibank isn't obligated to make another one,
but if they do, they can't bid it out." At press time, CitiGold Live was a finalist for the Best Interactive Business
CD-ROM at the WorldFest Flagstaff film and video festival.
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Another important part of the deal for Milt is the fact that his company did not work-for-hire. "We brought this to Citibank
and we are in essence publishing this disc for them," says Milt. "They pay us on a per unit basis, and we're responsible for
putting it in the mailboxes of their clients. And the only reason we could do that is because we own all of the equipment."
Bewitched
Ever since he and Kim founded Milt Associates in 1984, Victor has been under the spell of cutting-edge technology, quietly
acquiring the necessary tools to edge out his competition. "When we left New York and set up our own company," he says, "we
had a full-time employee whose job it was to go to the city, pick up storyboards and bring them to Putnam Valley so we could
bid the job; he'd take the bids back the next day. Then we bought our first fax machine: We'd often have the bid in place
before our competition would even get the hand delivery from the agency. It's all very obvious now, but at the time it was
witchcraft."
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Milt's current tool set includes two Avid 1000 Media Composers; a full Beta SP editing facility; 10 Macintoshes ranging
from older Power PC's to G3s, each outfitted with Windows-formatted Iomega Jaz drives for cross-platform development; a graphics
station consisting of a Mac G3s and a Dell workstation running Windows 95 and NT and a Mac 8100; Pinnacle System's Alladin
digital-video-effects system; a Sony VX 1000 digital camera; and a Keydata notebook for traveling presentations. Milt's software
cache includes MetaCreations' Bryce 3D and Infini-D, Macromedia Authorware, Adobe Photoshop and Illustrator and Digidesign's
Pro Tools for sound mixing. "We're always updating our software," he says.
Though it would be easy for Victor Milt to sit back and watch reruns of a full and satisfying career, he clearly wants
to be part of the interactive future. "I feel like the guy living up the block from Guttenberg when the press was invented,"
he says. "One person is saying, 'I know: We can make books!' Another says, 'No, no, we can make newspapers!'InterActive's
the same way: There is so much that we can produce using interactivity and full-motion video. We have a few projects in mind
right now, from something for an investment brokerage house to a magazine for the general public. The possibilities are endless."
Editor's Note: The CitiGold Live Interactive CD ROM won the Gold Medal at the International Film Festival in both the
New Media and Business to Business categories.
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